Daemonite: OT: McDonalds Trademarks

Daemonite: OT: McDonalds Trademarks "I Am Asian" Archive


Wednesday, May 12, 2004
OT: McDonalds Trademarks "I Am Asian"

Too weird: it appears as though McDonalds have trademarked the phrase "I am Asian" as well as grabbed the URL: http://www.i-am-asian.com/ (source: http://www.boingboing.net/2004/05/11/mcdonalds_trademarks.html)

Posted by Melody at 01:08 PM | Permalink
Trackback: http://blog.daemon.com.au/cgi-bin/dmblog/mt-tb.cgi/234

Comments

What angel is McDonalds trying to work here exactly? Isn't this a form of segregation? McDonalds has a marketing campaign targeted to blacks also. With hip-hop music and black people eating McDonalds food. If I was asian or black, I would be offended. I want to see the caucasian targeted adds. Lots of people waring kakies, people playing tennis, applying sunblock.

Posted by: Tyler on May 12, 2004 05:06 PM

Marketers usually aren't that blatant in targetting demographics. Granted, one can tell the target audience pretty quick, but they've never quoted their targetted ethnic background/age group/gender/etc. in the actual marketing campaign itself on any Miky-Dee's commercials' I've ever seen since I was a kid.

...this is weird...

Posted by: JesterXL on May 12, 2004 09:23 PM

Dig the purple, btw.

Posted by: JesterXL on May 12, 2004 09:23 PM

Well at least McDonald's was creative in coming up with an original marketing campaign. http://www.iam.ca/home/ It's to bad it's probably the worst Canadian beer.

Posted by: Julian on May 12, 2004 11:44 PM

Back in the less politcally correct days McDonalds used to be even more blatant with their ads.

I remember when I was a kid their ads were obviously aimed at the 8ft tall, purple, unisex, milkshake-drinking demographic.

Even worse, they were not above preying on the underpriviledged and addicts in our society... most notably, the shorter, big-nosed, wide-brimmed hat wearing, striped-clothed, hamburger addicts and the dreadlocked, spindly-legged fry-guys. These poor unfortunates became so hopelessly addicted to McDonald's products that they resorted to "burgling" and other zany capers... just to get a fix! And yet, the commercials went on.

(of course, we now know that such behavior is consistant with the trappings of the evil that is fast food... an evil that can only be combatted wtih class-action lawsuits by overweight people like me, who were deliberately mis-lead into believing that a big-mac, fries, and coke will make you slim and trim)

Well, I can see by this blog posting, that Mickey-Dees is up to it's old tricks again. We must take action... The government must intervene...

I, for one, will be writing a letter expressing my anger to my congressman... and possibly Mayor McCheese

Posted by: Michael Conger on May 13, 2004 05:59 AM