"All you have to do is submit a hand of our incredibly collectable trading cards to the friendly conference staff, and if it's one of the highest scoring hands, you could be in for a share of the goodies."
We've been working with Minty Hunter's awesome team at Nectarine and Kai "Cold Fusion Monster" Koenig to put together a little social engineering exercise at webDU this year: Trading Cards! It's fun, totally geek, and you never know you might meet someone while haggling for the best power deck.
Will it even work? Only time will tell -- its been a barrel of monkeys so far.